An idea or a concept starts with design origination in the form of a sketch or a layout. Certain steps are needed in order to arrive at a final concept.
Presentation Medium. Before a concept can move to a design or presentation. The point of arrival must be established. What do you envision. This dictates the course of design.
The Pattern. Design is a formatted pattern which dictates the steps needed to obtain a result. Breaking this pattern will make the result inconclusive or long winded.
The Formula. This is the point of arrival. A perfectly executed formula will result in a close to perfect result when completing the product, service or concept.
Time spent on a concept is often a neglected cost. A visionary sees the most cost efficient outcome of a product and determines the production process thereof. This is a factor at the point of the initiation process. Artist expression and cost management is crucial to this success.